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Welcome to our nine millionth visitor

Nine millionth Visitor

04 May 2017

Grandparents Jane and Simon DeVillanueva, daughter Emma Ensell and Granddaughter Grace Ensell got a big surprise on Thu 4 May – the family were our 9 millionth visitor!

The lucky family were greeted by our costumed characters and given an exclusive ride in our vintage cars. They also enjoyed free membership to the Museum, fish and chips, drinks in the Bottle & Glass Inn and voucher for the Museum’s gift shop.

The family first visited in the early 80s and Emma, born in 1978 when the Museum opened, had last visited around 10 years ago.

Emma, officially the 9 millionth visitor, said: “what a lovely surprise! It sounds cliché but we never win anything! We’ve really enjoyed the VIP treatment – especially the drive around the Museum in the vintage cars. We’re excited to explore the rest of the Museum as we haven’t been in quite a few years. Now with this pass we can come back whenever we like for the entire year – bonus!”

Black Country Living Museum officially opened 39 years ago, welcoming 8,800 visitors in its first year – visitors would have seen a much smaller site made up of a bridge and just a few buildings. Since then the Museum’s visitor figures have grown substantially, and in 2016 the Museum welcomed 308,457 visitors through its doors. It also recently celebrated one of its best Easter holiday periods in over a decade, welcoming 24,000 visitors – an increase of 5% on 2016.

Andrew Lovett, Director & Chief Executive comments: “We’re delighted to have welcomed 9 million visitors through the doors of Black Country Living Museum and we look forward to welcoming many many more in years to come. Since our opening in 1978 we have tried to give each and every one of our visitors an immersive and thought-provoking day out, allowing them to step back in time and experience the Black Country’s story. To those 9 million who have visited, to those who continue to visit, and to those who are thinking about visiting – thank you. As a registered educational charity, your support is vital and hugely appreciated.”

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