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I LOVE MUSEUMS

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10 June 2015

Today is the launch of I Love Museums, a new campaign led by the National Museum Directors’ Council (NMDC) to demonstrate the depth of support for UK museums by empowering the public to share why museums are important to them. 

Museums and galleries are more popular than ever – last year there were 66.8 million visits to the national and major regional museums in NMDC’s membership alone and over half of adults and two thirds of children visited a museum. Museums play a vital role in the lives of individuals, families and communities across the UK, and make a key contribution to our society and economy.  

Diane Lees, Chair of the NMDC and Director-General of Imperial War Museums, said:  “We know that museums are incredibly popular, as ever-increasing visitor numbers attest, and the public are our most powerful advocates.  I Love Museums will enable us to measure and demonstrate the depth of that public support and show politicians and policymakers how much the UK public values our world-class museums.”

More information about the campaign, with details of how to get involved, can be found on the website: www.ilovemuseums.com  

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