skip to main content

Our plans

BCLM: Forging Ahead  will see the creation of a new historic development focusing on the 1940s-60s, the construction of a new Visitor Centre and car park, and the creation of a new Learning Centre.

Find out more about our plans:

A 1940s - 60s Town

/media/forging_ahead/library/imagetown.jpgWe plan to create a new historic development set in the 1940s-1960s, telling the story of social, cultural, commercial and industrial life in the Black Country during this period. This will allow us to tell the story of the Black Country up to the closure of the Baggeridge Coal Mine in 1968 - which brought about the end of a unique era for the Black Country. 

We’ve identified a few buildings across the region that we want to translocate, recreate or replicate here at the Museum (listed below). They could include a pub, shops, a hairdressers and an NHS clinic.

We will also be able to demonstrate industries that led to the worldwide export of Black Country products, such as brick-making and aluminium founding.

West Bromwich Gas Showroom (High Street, West Bromwich)


We will save  key architectural elements of this building  to recreate it here as part of our 1940s-60s historic town. 

We are now looking for memories of this building between 1940s-60s. 

Find out more...

Stanton's Records (Hall Street, Dudley)


The building we are recreating was knocked down in the late 1950s and replaced with a modern flagship store. Right now, we are looking for memories of Stanton’s old home prior to 1960.

Find out more...

West Bromwich Building Society (Cape Hill, Smethwick)


We are looking for memories of the Cape Hill  branch of the West Bromwich Building Society  in the 1940s-60s so that we can recreate it in our new  historic town.

Find out more...

Marsh & Baxter's Butcher Shop (High Street, Brierley Hill)

/media/expandable_text/library/imagemarsh.jpgWe are looking for memories about Marsh & Baxter’s Butchers Shop that was once on the High Street in Brierley Hill so that we can recreate it in our new 1940s-60s historic town. Specifically, we are looking for memories from the 1950s as that is the period in which we’ll be setting the butchers.

Find out more...

Elephant & Castle Pub (Wolverhampton)

/media/expandable_text/library/imageelephant.jpgThe elephant we'll never forget. We are looking for memories and objects relating to the Elephant & Castle in Wolverhampton, 1940s-60s.

Do you have any personal stories about the pub which stood on the corner of Stafford Street & Cannock Road, Wolverhampton? We are especially interested in hearing about any memories prior to 1969. Did you or your family and friends drink there? Play dominoes there? Did you ever hear any stories about the pub? Or just use it as a meeting place?

Find out more...

E. Minett Ladies Clothes Shop (Walsall Road, Wednesbury)

/media/expandable_text/library/imageminetts.jpgDo you have any personal stories about the place to shop for Wednesbury’s most fashionable ladies in the 1950s? Did you, your family or friends go there to keep up with the latest trends in the 50s? Did you or anyone you know work there?

Find out more...

NHS Clinic (Lea Road Medical Centre, Wolverhampton)

/media/expandable_text/library/imagenhs.jpgSeventy years ago this July, the NHS was born. This will be a key story within Black Country Living Museum’s new 1940s-60s town, told via the ambitious recreation of Wolverhampton’s Lea Road Infant Welfare Centre.

Do you remember the Infant Welfare Centre on Lea Road between 1940s-1960s? We’re looking for memories and objects to help us with our ambitious recreation of this important Wolverhampton-based clinic.

Find out more...

Woodside Library (Stourbridge Road, Dudley)

/media/expandable_text/library/web-image-tabs-280x280-library.jpgWe will be translocating Woodside Library, brick by brick, to form an important part of our Forging Ahead development. We are currently seeking memories about the library from the early 1960s, the period in which the building will be set. 

Do you have any personal stories or family connection with the Library? Did you borrow there, study there, or dance there?

Find out more...

Stourbridge Rd Co-op, Halesowen


The building, with its distinctive steep pitched roof and square frontage, was designed by local architect, Stanley Beach and will be recreated as part of BCLM: Forging Ahead.

Find out more about the   Stourbridge Rd Co-op

More Potential Town Buildings

  • J H Lavender Aluminium Foundry (Crankhall Lane, West Bromwich)
  • Harris & Pearson Brickworks (Brierley Hill)
  • Burgin’s Newsagents (Wolverhampton Street, Dudley)
  • Laurie Thomas Hairdressers (Tividale Road, Tipton)

All of these developments will represent what it was like to live and work in the Black Country in the 1940s-60s, and they’ll preserve this important period of history for generations to come.

“Black Country Living Museum is a world-class attraction that tells the story of the region’s history and provides a real boost to the local economy. This exciting project, backed by £9.8m funding from National Lottery players, will help the museum reflect an important time in the area’s past and preserve its historic buildings for the future.” 

Karen Bradley, Secretary of State for Culture, Media and Sport 


photo of victorian policeman showing children

Visitor Welcome

We plan to create a new Visitor Welcome including a new Visitor Centre and car park.

Read more

photo of Rolfe street building


We plan to create a new contemporary Learning Centre and complementary Industrial Learning Space 

Read more

photo of donate campaign


We need your help to raise £150,000 to reach our fundraising target and enable this exciting project to take place. 

Donate Now

visit us

Visit Us

Enjoy a proper, full day out. Rain or shine, you won’t run out of things to see when exploring our 26 acres.

Find out more

Watch our announcement video below to hear more about our plans


 "Black Country Living Museum is one of the UK’s most popular open-air museums bringing knowledge of the country’s industrial past to a national and international audience. It also has a reputation for working brilliantly with local communities.

These latest plans reflect an ongoing commitment to sharing the stories of those who lived in the area and who made it what it is today. Our funding, which is made possible thanks to National Lottery players, will help update the wider site making it a visitor attraction truly fit for the 21st century." 

Ros Kerslake, CEO of the Heritage Lottery Fund


Your Feedback
Your Feedback
BCLM Newsletter
Join Newsletter