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Forging Ahead: Visitor Welcome

In order to accommodate up to 500,000 visitors per year, we are creating a new Visitor Welcome including a new Visitor Centre and car park.

/media/forging_ahead/library/nc_logo-custom.jpgWe have selected Buckinghamshire-based Napier Clarke Architects to design our new Visitor Welcome facilities. They will design  a brand new contemporary Visitor Centre which will turn the Museum's face to Castle Hill, creating a physical link between the Museum and the other attractions at Castle Hill (including Dudley Zoo, Castle and Canal Trust). It will become the welcome point for up to 5,000 visitors per day and house an introductory exhibition, food & drink and retail facilities. This will enable the current Rolfe Street entrance building to be repurposed as a dedicated Learning Centre.

More information about the new Visitor Welcome will be added over the coming months.

“I have been hugely impressed by the Black Country Living Museum’s ambitious proposals to build on what is already regarded as one of the UK’s top attractions of its type.

 "This funding will be a huge boost for these future plans as they work towards an annual target of half a million visitors, which will be supported by the arrival of the Midland Metro in the coming years.

"The museum and this project are not just a vital part of the tourism offer for the region, bringing people to the region and supporting the economy. The museum also plays a huge part in preserving and showcasing the unique cultural heritage of the Black Country and the new project will underpin that”

 Andy Street, Mayor of the West Midlands



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