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Sponsorship Success Brewing at BCLM

Banks beer in the Bottle & Glass

09 March 2015

Black Country business, Banks’s Brewery based in Wolverhampton has teamed up with BCLM to sponsor some of our biggest events of the year.

The Brewery, established in 1840 and forming part of Marston’s PLC, has sole sponsorship of the Museum’s 1940s Weekend and three Halloween Nights in 2015. As part of the agreement, both events will now be supplying a selection of Marston’s beer to visitors, with each event having its own ‘special brand’.

Our 1940s Weekend will have special ‘Sunbeam’ pop up bars and Halloween will have ‘Hobgoblin’ from sister brand Wychwood, also owned by Marston’s.

Banks’s beer has been brewed in the Midlands since 1875 and its Sunbeam, bitter and mild are still produced here. The Museum will now stock Banks’s merchandise in our shop and catering outlets, as well as include the brands in related marketing and promotions. In return, Marston’s will be working with the Museum to train our Bottle & Glass Inn staff in cellar management. 

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