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E. Minett Ladies Clothes Shop

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We are looking for memories of Wednesbury-based E. Minett ladies’ clothes shop and haberdashery.

Do you have any personal stories about the place to shop for Wednesbury’s most fashionable ladies in the 1950s? Did you, your family or friends go there to keep up with the latest trends in the 50s? Did you or anyone you know work there?

If you do have anything you would like to share to help in our recreation of the E.Minett's, please get in touch with our Collections Team. 

How to contact us

  • Tel: 0121 557 9643
  • Email: collections@bclm.com 
  • Post address: Collections Team, Black Country Living Museum, Tipton Road, Dudley, West Midlands DY1 4SQ 

About E. Minett

Founded by Edith Dabbs Minett in the 1920s, E. Minett was known as the place to go for the best dressed ladies of Wednesbury.  Edith started the business in the 1920s in the front room of the family home in Pound Road before opening the shop at 83 Walsall Street.

Minett’s was a family-run business. Edith’s husband, William, managed the shop’s accounts around the time of the birth of their daughter, Brenda. Brenda started working at the shop as a young girl, earning three pence a week by dusting boxes and assisting with other day-to-day tasks. She started working at Minett’s full-time when she left school and took over with her husband, John Greenhough, and ran the business until it ceased trading in 2006.

Clothes for the shop were bought on mail order from trade catalogues or from trips to wholesalers in Birmingham.  Brenda prided herself on buying garments in advance for particular customers she had in mind and whom she knew would buy the item as soon as they saw what she had chosen for them.

The shop operated a ‘20 Week Club’ which allowed customers to pay a 10% deposit for items, reserve them and pay the remainder over a twenty-week period.  The increasing use of this type of credit in the 1950s was popular with British customers, as it made expensive items accessible and contributed to the post-war boom.

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